Latest posts
3 Conclusive Ways How Google’s 2026 Core Update Destroyed “Traditional” SEO
Let’s be honest. As a business owner you might have paid some agency for SEO who have stuffed some keywords to your website content and called this entire charade as “SEO”. This might have led to your website traffic dropping out of nowhere. Maybe someone told you to “just get more backlinks.” and after everything,…
3 Best Social Media Marketing Tips to Boost Your ROI
A few years ago, the entire paradigm of digital marketing was so limited that the businesses were happy if their Facebook post got 100 likes. It took massive changes in the industry (obviously we mean the elephant in the room named AI) for people to realize that likes alone do not pay salaries or bring…
4 Proven Performance Marketing Tips to Optimize Your Campaigns
Running ads for the first time can sometimes bring in results that might not be what you were expecting. Many founders and marketers across India face this exact problem. You launch campaigns with high hopes but the click to conversion ratio has a wide and unexplained disparity. That is where the following performance marketing tips…
4 Powerful Conversion Rate optimization Techniques for Lead Generation Funnels
Getting leads today is not as difficult as it used to be in the past. Whenever you start running ads, a lot of leads come in very quickly, but it all comes down to a big bag of “Nada” if you cannot convert the lead into a paying customer. The struggle lies in everything that…
6 Proven Social Media Marketing Tips to Improve Your Campaigns Organically
People are splurging on ads these days and compared to that horse race, organic growth in social media marketing appears to be slow. Very carefully note that I said “appear”. You should also remember that appearances are deceptive. Yes it is true that if you just post and send positive thoughts towards it, probably nothing…
5 Google Ads Optimisation to Stop Spam & Invalid Clicks
Running Google Ads can make you want to pull out your hair, even more so, when you are losing a ton of money on fake clicks. You pay for the sales, but you end up losing your budget and the final result is that you are not being able to maximise your ROI. Some clicks…
Top 5 Keyword Research Tools to Get the Best Keywords for Search Engine Marketing
The problem with the market today is that most people treat keyword research like something to quickly finish and move on. Pick a few high volume keywords, and be done with it. That approach may or may not get you traffic (that is if you get lucky and your stars are smiling on you), but…
Best 5 Search Engine Optimisation (SEO) Tools That Will Help You Optimise Your Website
In your venture to improve your website rankings, if you have ever made the efforts of attaining results without using any tools, you already know the struggle. It feels like trying to navigate the lanes of an unknown place without a map. You will find some way out, but it will take far longer than…
5 Easy Google Ads Optimisation Techniques That Reduce CPC
Running Google Ads campaigns is like having a run at your luck in the jackpot machine where you feed the machine with coins with the hope that more coins fall out. Sometimes they do and sometimes your money just disappears into the void. The truth is that reducing cost per click takes a mix of…
Google Ads vs Meta Ads: 3 Ways to Find Out Which Is Better for Your Business
Google Ads or Meta Ads? Every business owner, sooner or later, comes to this point where they are forced to choose between platforms, even though they know they need paid advertisements. While the latter promises visibility everywhere, the former promises ROI. The cataclysm begins when the roles of both are misinterpreted. Before recommending where to…