People are splurging on ads these days and compared to that horse race, organic growth in social media marketing appears to be slow. Very carefully note that I said “appear”. You should also remember that appearances are deceptive. Yes it is true that if you just post and send positive thoughts towards it, probably nothing is gonna happen. But if you find the intent of your audience and figure out what is going to make them pause for a while at your post and maybe drop a like or comment, there is a bag of tricks that will help you grow organically.
As a digital marketing agency in Siliguri, we have found out some ways which can increase your organic stats. By any means this blog does not aim to discourage you from running ads. Ads is and will remain a very important part of your strategy, but a good organic presence and activity makes sure you pay less cpc.
Let us break down five practical ways that can increase the organic activity in your social media marketing efforts.
1. Social Media Marketing Content Around Audience Signals
If your posts fail to grab the attention of your target audience, efforts might not be the reason why you are lagging behind, but the direction of your content might be. Your first step must be identifying what your audience responds to. Use platform insights, comment sections, DMs, or your competitors’ most performing posts to map out and study the common questions and reactions. As a digital marketing agency in Siliguri we suggest not guessing content ideas. We encourage taking content decision based on tangible data about what is working and what the industry demands
For effective Social Media Marketing, saves, shares, watch time, comments, all of them indicate intent instead of just likes. The combination of these metrics stands as a final testament to audience interest. Create 3-4 buckets of content which are education, entertainment, proof or maybe some witty posts. Then rotate them on a weekly basis. When your audience sees consistent value, they slowly start associating certain symbols from your brand identity. This is a classic case of pattern recognition
2. Optimise Posting Time
We could not even begin to fathom how important posting time is. It is that one holy grail that decides your post’s fate. If you post at random times, you are killing all the prospective engagement that you could have had. We always suggest digging into analytics and finding when your audience is most active. Most platforms show hourly engagement trends. They are providing this data for you, so please use them.
As a digital marketing agency in Siliguri, we often test multiple time slots over two weeks and double down on the time slot that gets you the most engagement in the shortest time. For social media marketing, posting at the right time three days a week can outperform the daily posts that are done at poor timings.
P.S. Consider time zones if your audience is not local. If your followers scroll at night, your content should meet them there, not hours earlier.
3. Turn Comments and DMs Into Content Ideas
Your audience will tell you what they want and in no means should you choose all that information to go to deaf ears. Every comment or DM is a prospective content waiting to happen. You can go about it two ways
- Reply once and move on
- Turn it into a post
As a digital marketing agency in Siliguri, we build a content loop where audience interaction is a major source of future posts. This keeps content relevant to your audience. This method also improves engagement because people feel heard and brand advocacy is very important for social media marketing
If one person asked something, chances are ten others had the same doubt but stayed silent. Answer it publicly and you solve multiple problems at once.
4. Focus on Retention
Going viral feels great but if you are not strategising this, then you got lucky once, you might not be another time. Audience retention is that one key metric that tells the algorithm that your content is worth pushing. No matter how viral your last content went, if your post does not qualify for this metric, the shelf life of that post is small.
As a digital marketing agency in Siliguri, we focus heavily on hooks because that is where either you win your audience or you lose them. The mantra of Social Media Marketing is to structure your content like this: hook, value, quick payoff.
Captions are where you get to lay it all out. You might not get enough space for many words in your post (your post must not be cluttered and must use as little copy as required to communicate the theme) and hence, the caption is your explanation zone. Break them into short lines so they are easy to read and make people stay longer on your post. The longer they stay, the better your reach becomes organically.
5. Repurpose High Performing Content
It is okay to repurpose ideas or content at times. We all do that in our daily lives with things that are still good and can be used with just a little bit of fixing and repurposing. But let’s not use it exactly how it was before. Chances are there might be some tweaks that you need to do in order to meet the demands of the current audience.
As a digital marketing agency in Siliguri we maintain a content bank of top performers and reuse them creatively. This saves the time and effort you put into social media marketing and increases consistency without burning out.
6. Use Scheduling Tools
Manually doing everything is very 2010-ish. There are social media tools that help you plan and schedule content without having to be online all the time. You can batch create content and let it go out automatically.
As a digital marketing agency in Siliguri will always rely on scheduling tools to maintain a steady posting rhythm. This helps keep your posting on track and we could not stress any more how important this is for social media marketing. You can also use these tools to analyse which posts perform better and adjust your strategy accordingly.
Organic growth comes when you develop a proper understanding of your audience. Social media marketing builds the path for authority that will help you even when running ads. Whether you handle it yourself or work with a digital marketing agency in Siliguri, the key is to be relevant and consistent.
Want a complete social media marketing strategy? Reach out to us today. Follow us on Instagram, Facebook and Linkedin to stay updated with us.